No jargon. This is the whole game.

Not 365 dates — seven days. Whoever is #1 on Monday is on the homepage every Monday, week after week, for as long as they are still #1. The date on the calendar only decides which day is on screen today.

A day is not one seat, it’s a ranked list. Your rank is decided by one thing: what you paid. Pay the most on Tuesdays and you’re #1 — the whole top of the homepage every Tuesday, until somebody pays more than you did. Ranks two and three run just underneath you on the day, and the whole ladder is listed on that day’s own page.

You do not have to fight for the top. To take #2 on Tuesday you only have to beat whoever is #2 right now, which is usually a small fraction of what #1 costs. Every rung is priced separately and shown on that day’s page.

There is no deadline and no frozen window. All seven are for sale every second of every day, including the one on screen right now. Pay more than the current #1 on a Thursday afternoon and you are the homepage from that moment — and somebody can do exactly the same to you an hour later. Nothing here reserves a rank for any length of time.

That is only fair because nobody is removed. Being passed costs you the top spot, not your placement — you drop a rung and keep running.

Once you have paid you are on that ladder for the life of the campaign. Somebody paying more than you does not remove you — it moves them above you and you drop one rung. You keep running every week at your new rank.

What you do not get back is the money. Payments are non-refundable and they do not carry over: what you paid is what holds your current rung, so climbing back up costs a new payment. That is the whole point, and it is why the top means something.

The one thing you are never charged for is a day with nothing to sell you — if you already hold #1 on it, it drops off your order.

• At #1, for as long as you hold it: the whole top of the homepage on your weekday — logo, tagline, brand colour, one link.
• At #2 and #3: a card just below the top on the day, with your logo and your link.
• At every rank: a listing on that day’s page, and it runs every week the campaign does.
• Your own page at outdated.lol/monday.
• A share image, so any link to your day carries your brand.
• Traffic tagged utm_source=outdated.lol so you can check our numbers in your own analytics.
• A live traffic dashboard anyone can open at /stats, and per-day click and view counts at /api/stats/public.

• Any guaranteed number of views or clicks. This is a placement, not a media buy.
• A guaranteed rank, or any guaranteed length of time at one. Anyone can pay more than you did, at any moment, and move above you.
• SEO value. Every outbound link is sponsored nofollow, always.
• Exclusivity — not from competitors on other days, and not on your own ladder.
• A refund because traffic was lower than you hoped, or because you got pushed down.

Your website is your identity — or your X handle, if that is where you actually live. Type the same one next time and your brand and history come straight back, no password, ever. Whatever is in the form when you pay becomes your brand from that point on. Every receipt contains a management link; that is how you edit details and read your stats.

We do not verify that you own what you type, and we are not going to. Anyone can pay to put a company on this page — and since the only link we will ever point at is the identity itself, the worst case is somebody spending their own money to advertise someone else’s site. Creative is frozen per payment, so a cheap rung can never change what somebody else already bought. If someone is misrepresenting you, contact us and we will remove it.

Adult content, gambling, crypto token launches, firearms, supplements with health claims, MLM, political campaigning, anything targeting a private individual, and impersonation of a company you do not represent. If we remove you for breaking these rules you are not refunded. If we remove you for any other reason — we changed our minds, we do not want the association — you get a pro-rata refund of that placement.

If someone is impersonating your company, contact us and we will remove it the same day.